If you’ve ever been on a website, used a smart phone or tablet, or even used your card at the gas station, you have experienced good (and bad) interactive design.

Interactive design is the embodiment of the phrase form meets function. Neither element can thrive without the other. It is the process of crafting digital experiences that respond to user input such as clicks, taps, swipes, or voice commands and other user inputs in ways that are intuitive, efficient, and appropriate.

At its core, interactive design focuses on how users engage with interfaces across a variety of devices, including screens, websites, apps, touch screens and other digital products. It blends visual design, user experience, and responsive feedback to guide users smoothly through a task or experience.

The ultimate goal is to prioritize usability, accessibility, and communication to ensure that interactions are not only functional, but also meaningful and aesthetically engaging.